White Black Grey Blog — Consumerism

Useful / Beautiful

Posted by Samantha Drury Shore on

Useful / Beautiful

"Have nothing in your houses that you do not know to be useful, or believe to be beautiful."  In our About Us page, I referred to this William Morris quotation as 'a bit of a cliche'. I did so because I suspect (know) that ours is far from the only lifestyle store to refer to this quote to try and explain what they're aiming to achieve with their product range. It seems almost like an industry mantra. This doesn't make it any less of an ideal to aspire to, however. I think it's so widely used as it so perfectly sums up...

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