About Us

Hi there,

Welcome to White Black Grey, the monochrome lifestyle store. 

My name is Sam Drury Shore. I started White Black Grey in 2017, primarily to share my love of all things monochrome. I wanted to create a store full of beautiful, minimal products, where everything goes together, and anything you buy from us will complement existing spaces in your home. 

I am passionate about good design. This doesn’t just mean things that look amazing, but objects that are functional, high quality, carefully and ethically produced, and with a timeless aesthetic.
I hope you find something amongst our carefully curated selection of modern lifestyle goods that delights you… some top notch pencils for your workspace… a cozy blanket for the sofa… a striking plant pot for your latest green friend… a beautiful handmade vase to take pride of place on your mid-century sideboard. If there’s something (monochrome) that you’re looking for and not finding it here, do feel free to drop me a line.  

Sustainability is becoming increasingly central to how I run White Black Grey. I don’t think any individual or small business can not feel the weight of responsibility we have to future generations. I am a firm believer, however, that embracing a more sustainable lifestyle does not necessarily mean ceasing to be a consumer altogether. What’s important is a considered approach in everything that we buy. Making an effort to understand what things are made from, where, by whom and under what conditions. 

William Morris once said, “Have nothing in your houses that you do now know to be useful, or believe to be beautiful.” It's a bit of a cliche, but I believe this is an ideal to aspire to. I want my customers to be able to find objects in our store that speak to them, that they will cherish, hopefully for many years to come. 

If you’d like to know more about the 'green' side of White Black Grey, check out our Environmental Policy. If you’re a maker of lovely things, please check out our Submissions Page.  

We appreciate your thoughts and feedback, so please do get in touch any time:

Happy browsing, and all the best to you and yours,

Samantha Drury Shore holding a hello sign

Samantha Drury Shore
Owner & Founder
White Black Grey Limited
07799 820 479
Greenspark Public Impact Profile